AdSense Newsletter - September 2011

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September 2011 Publisher ID ca-pub-7301281424484830 Dear publisher, In this issue, you'll find information on: - Attracting premium advertisers to your site - Mobile ad serving with DFP Small Business - Google Apps for Business   Tip of the Month Attract premium advertisers to your site Most of our premium advertisers have started to plan for the holiday season and you should too! By opting in to placement targeting, advertisers will be able to target your ad units directly. In order to ensure your site is getting the highest-paying available ads, we recommend that you also keep these best practices in mind: 1. Implement your ad units above the fold near your content, where users are engaging with your site without scrolling down. 2. Use our top-performing ad formats because most advertisers use them to design their campaigns - medium rectangle (300x250), large rectangle (336x280), leaderboard (728x90) and wide skyscraper (160x600). 3. Opt your ad units into text and image ads so that all relevant, available ad inventory is competing to appear on your site. Creating placements is easy and a great way to earn extra revenue, but it takes time for them to show up for advertisers, so act soon!     Create ad placement!   Just follow the instructions in our Help Centre and watch this helpful video:   AdSense Updates Your opinion counts Occasionally, we send our publishers surveys, to get your thoughts on the AdSense programme and improve based on your feedback. To make sure you are eligible to receive surveys, opt in today to receive "Market Research" emails. 1. Go to your account, and in the Personal setting section, click "edit" 2. Check the box next to the "Market Research" 3. Click "Save" Thanks for helping us make AdSense better for you; we're looking forward to your feedback! Sincerely,  The Google AdSense team DFP Small Business Discover mobile ad serving with DFP Small Business Display advertising is becoming more than ads in web browsers. More users are turning to mobile devices like smartphones and tablets to consume information and browse the web. If you're ready to earn from mobile advertising with AdSense and other ad networks, or even sell your inventory directly, DoubleClick for Publishers (DFP) Small Business might just be for you. To help you capture new monetisation opportunities from this emerging trend, mobile ad serving has now been fully integrated into DFP Small Business, Google's free ad serving solution for growing publishers. To learn more about DFP Small Business, please join us for our live "DFP Fundamentals" webinar on October 20 at 2pm AEST by registering here. In addition, we're hosting a webinar for advanced users on November 2 at 2pm AEST. Register here for the advanced webinar. Get started with mobile ad serving! Google Apps Want even more from Google? Sign up for Google Apps for Business, and you'll get custom email (@your_company. com) as well as online calendars, documents, spreadsheets and more.  Join over 4 million businesses that are using Google Apps to help simplify their IT and save money. Learn more!    More about AdSense Inside AdSense Blog AdSense Forum AdSense Help Centre AdSense on YouTube © 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISWnou8lNeliUhfsZBuPrkc7bhtjpnVtLhCHfj48yOvDCOnPGHsJKHazwm3TUQEpOAeUcLm9u7O6PCb8wkRVIy8_nDIV8w==