| |  | | February 2012 | Publisher ID ca-pub-7301281424484830 | |
Dear publisher,
We'd like to thank you for your participation throughout 2011 and we're looking forward to continuing a successful partnership with you in 2012. To help you boost your revenue early in the year, our first "Tip of the Month" focuses on one of quickest but most efficient optimisation tips: Improving your ad styles. You'll also find information on: - AdSense in Indonesian
- Publisher satisfaction and acting on your feedback
- Updating your contact details
- Using Custom Search Ads for Mobile
- Knowing the top five policy resources
Kind regards,
The Google AdSense team
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| | | Tip of the Month | Boost your AdSense revenue with improved ad styles
By making your ads more visible for users, you can increase your click through rate and ultimately your AdSense revenue. Base the colour design of your ad units on one or more of the three basic techniques: Blend, Complement or Contrast (see below). We've found through working with publishers that ads with light coloured borders or no borders at all perform best.
When choosing colours, also take the position of your ad units into consideration: If an ad is well integrated into your site's content, blending the ads can underline the feeling of contextual relevance. For an ad unit which is further away from the main content, more contrasting colours can help catching the user's attention. If you have a website with repeat visitors, you might want to switch the ad colours occasionally to avoid ad blindness. Remember, the goal isn't to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them.
We've also recently launched an improvement to our default font settings. For each ad unit that's set to show the default font face and font size, our system will now automatically show the best-performing option. You can find more information about this improvement in our Inside AdSense blog.
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| | Updates | AdSense now speaks Indonesian We are happy to announce that we launched AdSense for Indonesian content on February 1st. If you have a website or a mobile optimised site in Bahasa Indonesia, you'll now be able to earn money by showing Google AdSense ads. Simply implement AdSense on your site in Bahasa Indonesia to start displaying contextually targeted ads.
Publisher satisfaction - Your feedback matters If you're opted in to receive occasional surveys from us, you may have seen or filled out our bi-annual publisher satisfaction survey. Over 28,000 publishers participated globally, and we received more than 33,000 comments on your favourite aspects about AdSense as well as changes you'd like to see. Your feedback is very important to us and helps us to make the program better for all of you.
Read more about the results of the survey and the steps we're taking to address your suggestions on our Inside AdSense blog.
Update your AdSense contact details We've heard from some publishers that they prefer to receive AdSense-related messages at a different email address than the one we currently use to contact them. You can now specify your preferred personal contact email, contact name and phone number you'd like us to use to reach you. You can find more information in our Inside AdSense blog.
Missed last month's newsletter? Read it now!
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| | | Custom Search Ads |
Using Custom Search Ads for Mobile
With Custom Search Ads for Mobile, we're bringing the power of search ads to the world of the mobile web. Mobile websites that provide a search experience will also be able to show ads related to those searches. Users will receive ads relevant to what they're looking for, and our partners will have a new tool to monetise their mobile web properties.
If you're a mobile publisher or app developer interested in showing Custom Search Ads, you can apply below.
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| Program Policies
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Top five policy resources to know
Have you ever received a policy notification from us? Were you confused by the messaging and how to go about fixing the violation? We're sharing our top five policy resources to help you find the answers to your questions. Read our blog post to learn where to go to troubleshoot common policy issues and how to contact the policy team.
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More about AdSense
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